Did you hear Obama during his press conference today? If you are helping people save energy or create energy you are in a valued position for the next market. By extension if you are also lowering toxins in our earth, air, water and atmosphere or have products that never contained them (and your supply chain as well), you also are in good position. The same goes for water reclamation.
GREEN IS GOOD!
Obama is setting a new tone of transparency and accountabilitystarting with his own department. How refreshing and how timely. If anyone knows how transparency and accountability works to motivate others, it's him. You can't acquire and keep millions of online supports unless they feel they can trust what's being presented. If you're interested in how the Obama social media machine worked, go here.
The green market is already following that path. First, most green products are young and part of a small business idea. Small business understands word-of-mouth marketing better than big business who can merge their way to success. Second, both big and small business knows they must put truth into their messaging or be accused of greenwash. Truth happens when all the PROS are on the same page as the CONS.
The good news, with Obama's statements Wall Street was given a clear direction as to where to put their investments. While other programs are in question about funding, the green market is on solid ground. Consequently, the financial markets will be looking at companies with a new filter of transparency and accountability. The more companies go public with their sustainable attributes, the faster we'll see this new market emerge.
How about it? Are you ready to go transparent? What's holding you back?