Walking the Talk, Opening the Kimono, Coming Clean,
Transparent in a Green World addresses the issues behind going public with sustainable product production. We'll highlight companies listed in Green Building Pages that are taming the modern market's need for authentic information. What legacy issues did they overcome? Who did they partner with? Which standards did they follow? And how do they get their green message out?
At Green Building Pages we like to have a good time, but we’re serious about transparency and absolute saps for the companies that are leading the way. They deserve extra credit PR and we intend to give it to them here. By going transparent, not only do they reveal their green inner workings but they also restore trust and confidence in the green building market.
I'm Mary Hunt, as the lead blog writer I'll be interviewing the individuals who are making "sustainable products" and "Life Cycle Assessment" common terms. My background blends 20 years of pragmatic marketing with 10 years of hardcore manufacturing sales and now - social media. While in industrial marketing
Today we face a new transition with equal hurdles, how to be transparent and accountable in a green market when it wasn't required before? Just like in the last market transition, the young and nimble will change faster than established companies that have legacy issues to work through. It's no surprise that early listers on Green Building Pages are fresh faces.
Lastly, we would be remiss if we didn't discuss social media which also requires transparency and goes hand-in-hand with the green market. We'll look at how transparency can both promote and protect your product's brand value. You may not have control over what people say, but you do have control over how you are positioned to respond.
Have you turned transparent? Let us know and we'll tell your story here.
Mary
714-926-1223 PST
Mary.Hunt@GreenBuildingPages.com
Interesting article, its amazing how things have become inter linked with each other.
Posted by: Dorothy | Waterproof Your Roof | March 23, 2010 at 11:40 PM