Turning Transparent in a Green World

Welcome ThermaSteel Panels

ThermaSteel Panels has joined the Green Building Pages ranks. It manufactures foundation, floor, wall, roof and ceiling components for residential, commercial and industrial applications as well as infill or curtain for high-rise construction. It's a pre-insulated light gauge steel framing, utilizing galvanized steel and EPA (both 100% recyclable).ThermaSteel carries and Energy Star Rating and UL, ASTM and others.

ThermaSteel came to Green Building Pages on the recommendation of the Los Angeles Community College District. As soon as the ThermaSteel team answered the triple bottom line questions on Green Building Pages, Green Building Pages sends their link back to Lilian the LACCD procurement specialist. Now Lilian has all the answers to anything she needs to know at her fingertips (as does everyone else at LACCD). 

But that's just a starting point...

Lilian heads up the interiors procurement operations and acts as the filter for all products coming into the LACCD, but she doesn't specify products and materials that will be used to build the buildings. That job goes to one of the 150 or so architectural and design firms contracted with the LACCD. 

Educating the architects to use Green Building Pages and also flag the firms on new products is Amber Olson. With this same link, she can share ThermaSteel's LEED Credit opportunties in energy performance, controllability of systems - thermal, thermal comfort - design, recycled content, innovation and design.

Thank you ThermaSteel for making the transferring of knowledge through LACCD so easy.

The New Bottom Line in Sales

Ahh the infamous bottom line question that strikes terror in any newbie sales person - you polished your shoes and your presentation yet before you can crack a smile or a proposal your prospect asks, "So what's the bottom line"?

 

Anyone in sales training will give you a dozen different ways to sidestep the money question and get back to the job of pre-selling your product. Since the market is turning green, however,  there is new way to answer...

 

Q: What's the bottom line?

A: That depends on how you want your triple bottom line to look.

 

The prospect will either "get" what you're offering right away or they'll stare at you with a dumbfounded expression, either way you should be ready to show them how your product is going to save them money, save the environment and be a good neighbor to those they do business with around the planet. It takes the "features and benefits" conversation to a whole new Life Cycle Assessment level.

 

If your product can compete wellin all three areas of the triple bottom line, economics, environment and social equity (and can prove it) you've hit the trifecta of new market sales. You will Win, Place and Show others what a sustainable product looks like in green economy.

 

If you're really savvy you'll have your sustainable future story together as well - how can you guarantee that this product is no fluke, that it will continue to improve and make their triple bottom line better in the process. You'll also have a promotion plan together to help them help you cross promote the product's use.  It's no longer a grab-your-commissions-and-run world.

 

If you're a sales and marketing manager can your sales force answer the triple bottom line questions as easily as they can answer product specifications and installation concerns?

 

Do you have a  Sustainable Sales Training program? Let us know.

 

Find Us at Green California Schools - Dec. 8-10

Billed as the nation's largest green schools summit and exposition, "Green California Schools" blends together K-12 sustainable education, buildings, and operations while creating a "culture of conservation and environmental mindfulness." The Anaheim ConventionCenter in Anaheim, CA is the the location for 50 workshops and over 200 exhibitors. For more info go to: www.green-technology.org/gcschools or call 626-577-5700. I'll be there floating around talking to manufacturers and inviting them to participate on Green Building Pages, The Green Hive and in the building of 50 new LEED Platinum buildings for the LA Community College District. Call me at 714-926-1223 to learn more or go to http://laccdbuildsgreen.blip.tv

The New. The Improved. The Certified!

The good news?  Everyone is doing their best to become leaner, greener and more sustainable.

The bad news? it's hard to keep track of who is making moves and who is making waves! As new products enter into Green Building Pages,this blog will flag them to keep you on top of the latest choices and inspired to achieve the highest benchmarks for sustainability.

Green Building Pages has been an online resource for transparent and comprehensive product information for over eight years. It's primary mission is to capture information which designers, specifiers, procurement teams and consumers need to make sustainable decisions. GBP secondary job is to promote higher and higher benchmarks for sustainability through information found on the website and weekly webinars.

The Los Angeles Community College District (LACCD) has partnered with Green Building Pages to provide the green apples to green apples comparisons the LACCD needs to make sustainable business decisions. For a closer look at this project go to http://laccdbuildsgreen.com