Do you have green building products that span both the Business to Business and the Business to Consumer worlds? You may want to attend the Sustainable Life Mediaconference at the end of the month in Monterey, CA. Sustainable Life Media focuses on green brand management and everything you need to make those brands authentic and market changing.
The event contains mostly consumer goods, but what happens in consumerland spills over into B2B world. The one sector reinforces the other.
You'll hear about:
- Transformations
- Capturing the essence of sustainability
- Consumer product case studies
- Green brand messaging
- How to inspire employees and customers alike
- Collaboration programs
- Give Back Programs
- Low impact packaging
- Social Media shifting consumer thinking
- Eco Labeling
- Green event planning
- Social footprints
Check out the whole line up here: http://sustainablelifemedia.com/events/sb09
Other key presentations:
LCA on a budget, Jeremy Faludi, Professor, Stanford Design School.
Top 10 Online Sustainable Brands Stories and the Tools That Got Them There
A Legal Look at Green Marketing Claims and the FTC's Green Guides
Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders
Leonard Robinson, California Dept. of Toxic Substances - DTSC Goes "Wiki" With Green Chemistry "On September 29, 2008, Governor Schwarzenegger signed Assembly Bill 1879 and Senate Bill 509, two laws that authorize California state government to develop an alternatives analysis framework to stimulate the rapid acceleration of replacement of harmful chemicals and ingredients with safer alternatives in products sold in California. One of the most forward-looking initiatives in the world, Mr. Robinson will share his perspective on the implications of this initiative and the doors it might open for new product innovation for a greener future.
Check out the Who's Who list of attendees and go if only to meet the sustainable innovators inside a company who might want to bring your product into the mix.You never know who you might be sitting next to.
Be there or NOT be talked about.
